Is booth rent right for you?
Working in a booth rent salon cab be incredibly tempting. Being able to work as you see fit, charge what you want and it comes with all the freedom in the world, right? Maybe not.
In our industry, if you pay attention, you’ll notice that very often booth renters end up leaving to a traditional, commission base salon. But why would someone go from being a booth rent stylist to commission? Let’s explore.
The amount of work goes drastically up. Now as a booth renter, the stylist is no longer only focusing on their clients, now they have towels to do, taxes to do, they have to do their own marketing, finding their own clients with no help from a support team, basically, even though they work in a salon, they are a one (wo)man show. The increase in work load and difficulty to learn marketing is something that many stylists don’t anticipate being as hard as it actually is.
It can be very hard for a booth rent stylists to increase their prices. When a booth renter decides they have enough work to increase their prices, they have to do so with the knowledge that the other stylists in the salon have not raised their prices. If a client is loyal to the salon and not the stylist, they can very easily just go to another stylist in the same salon. They also have to deal with explaining to clients why someone else right beside them charges less for the same service. In a commission salon, when the stylist is becoming busier, instead of raising the prices, they get to work with a higher tiered commission structure. So instead of the stylist having to raise rates to make more money, the rates are the same because they are set by the salon, and the stylists simply makes higher commission.
Effective marketing is expensive and hard to learn. As a booth rent stylist, the individual must learn how to effectively make engaging ads on social media. Many people inexperienced in marketing will think that it is just posting more picture on Instagram, yeah, that isn't how that works. In our commission salons, we pay $400 each month n social media and internet ads on each stylist.
The continuing education costs are 100% on the stylist. In most commission salons, they either get help with paying for continuing education, or free training when the salon holds continuing education classes. Being a booth renter, the stylists future education is totally i their own hands. If the stylist isn’t one who will take the initiative for more education or cant afford it on their own, they knowledge will become stagnant, as well as their future income when trends change.
Being a booth rent stylists isn’t all bad, but we feel like it is helpful to share what it is really like with those considering it since it isn't the perfect option for everyone out there, but for some, it is!
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