Unique and inexpensive marketing to grow your salon FAST!
Here is a unique marketing strategy that can work well for any salon owner willing to put in a little bit of work. This involves setting up a strategic partnership with a local coffee shop. Not a Starbucks but a small family-owned shop.
A lot of small shops don't sell a lot of black coffee; their sales come from other products. The customers who do buy black coffee usually are men between 25 and 45. This is also the same group that is starting to move away from barbershops and into salons. This is happening more and more, and you can be on the receiving end of all these new clients. A typical small shop will sell about $50 of black coffee a day. Here is how you use this information to gain new customers and how to market to those market. I've used this exact marketing strategy to grow my salon and have been on the other side as also a coffee shop owner and used this with other business owners to market their businesses.
Offer the shop to buy the first $50 worth of black coffee on whatever day you pick. I would pick a Monday. They will get the opportunity to market that on that day, coffee is free and provided by you! That will drive the sales and get them more shares and likes on Facebook. With each cup of coffee, they put your business card into the sleeve so each person that you purchased coffee for will know it came from your salon, and they will have your business card in their hands!
So for about $50, you will increase your marketing reach by using the coffee shops marketing. You will get more likes on Facebook; you will create greater brand awareness, and people who don't even know you (yet) will have an appreciation for you because you purchased their morning coffee for them. Even if the men you are marketing to don’t come to your salon, I guarantee they will give those business cards to their wives! So for the price of one cup of black coffee, you could potentially have 2 clients or even the entire family!
Now keep in mind, you can ask to do more than just a day, you can do as many days as you like, or a week, or whatever. Remember, the people who own these shops are just like you, small business owners looking to create more clients. If they can market, they have free coffee; they will almost every time jump all over it.
You also can ask to sponsor the coffee sleeves they use. A box of 1,000 coffee sleeves can run about $150. You can propose that you purchase the sleeves for them, print on them, and include your logo as well. Most coffee shops use a typical ink stamp to get their logo on the sleeve; you can make those at Office Max and provide them for them.
It's very cheap and effective marketing that will get you in front of a new group of people you may not already reach. So there you go, effective cheap, effective and easy marketing for hairstylists and salons!
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