Using Snapchat To Market Your Salon For Next To No Money
Ready to get more social media engagements and likes for a fraction of the normal cost of marketing?
If you're not familiar with Snapchat it has a ton of filters for taking pictures. It also has a way to create your own for marketing purposes. This feature is called geofilters. A geofilter is a picture filter designed by you that you can pay a small fee for that will be available in a specific area at a specific time frameset. You can edit these in many different ways with your own wording or logo or both. There are two ways I have used these with great success.
1) In the gym on a day when you know you are doing amazing color and cuts, make one of these filters by going to Snapchat from your desktop (this only works on the desktop to set up). We will use a random Tuesday for an easy example. This past Tuesday I created a geofilter that had my salon logo on it and it had the words "Beauty Tuesday!" on it. I posted on the front desk to check their Snapchat filters so they would see it as they come in and look while they are in the chair. I had 20ish clients come through the door Tuesday and all day long my they had their phones out taking pictures. All-day the local Facebook feed and Instagram were filled with pictures my clients took with the filter, tagging each other and the salon. It wasn't just pictures of the hair but of them smiling and having fun, those are the pictures that get good interaction on social media and make the salon look like a place others want to be. The total cost to have my member marketing the hell out of my salon, about $4.
2) You can use geofilters for local events, especially sporting events. My town bleeds football. Our team is called the Tigers. I'll set up geofilters for the football games that says "Good Luck Tigers From Lotus Salon Studios". You can also do this for festivals, county fairs, college basketball games, even Times Square in NYC on New Year's eve, any event where there will be many people in a small area.
I use this tool often, sometimes more than once a week and it never costs more than $6 or $7 at most but it gets my logo and message shared over many social media platforms. It is a very cheap and effective way to get in front of a lot of people.
I don't use Snapchat myself except for talking to my spouse, you don't have to be on it at all to make this work. It is actually a very simple process you do directly on their website and takes about 5 minutes from start to finish.
Good luck and happy marketing!
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